The Biggest Challenges to Keeping Your Site Running

Your website has the odds stacked against it to remain running. There are several factors that if even one of them fails will take your website offline. Which ones present the biggest challenges? Read on.

Cybersecurity threats: This one is the most important and also the biggest challenge that any organization currently faces. If your business handles personal information of customers, namely credit card information, you will be a target for attack. While a breach will leave your site up, It’s your responsibility as an owner to take it down until the incident is resolved and your customers have faith that you’ve taken the necessary steps to correct the problem. Nothing kills customer confidence more than a second breach after you told them the system is secure.

Server overload: Too much traffic at one time can overload your site. If you are expecting a boost in visitors over your normal amount you need to plan ahead and make sure your provider can supply extra capacity. If they can’t you may need to find another provider. There is nothing worse than investing money in a large marketing campaign and then having customers unable to reach your site because it has crashed from too many visits. Run a stress test on your site before you make any large marketing investments to make sure it can handle the volume.

Coding errors: Surely you want to continue to add content to your website, not only to increase SEO but to give customers extra reasons to visit your site. Any changes to code, especially large ones, need to be thoroughly checked before being made live. There are different tools that can check the functionality, but sometimes the best one is a simple test yourself. Most content management systems will allow you to view your changed site in a preview mode. Take advantage of it and avoid an embarrassing shutdown.

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