The Benefits of Instant Uptime and Downtime Alerts provides you with instant alerts the moment your site goes down, sending you notifications via email, SMS, Twitter, web-hooks or push notifications any time one of the tests from the company’s 30 different countries comes back with an error message.

The end result is that you know your site is down as soon as physically possible. This is an incredibly valuable resource, as each time your site goes down it costs you in terms of revenue, brand reputation and SEO rankings. Even if it’s in the middle of the night, sales at 4 a.m. count just the same as those at 2 p.m.

You may be thinking, “Do I really need to know if my site goes down in the middle of the night?” Yes you do. The reasoning is simple. The sooner you know about a problem, the sooner you can fix it. While the resources available to fix the issue might not be available until the workday starts, at least you can prioritize getting the site up and running.

Sales Take Place Around the Clock

It’s easier to prioritize things when you have some lead-time, as opposed to making decisions in the heat of the moment. And that is just for companies that sell domestically. If your website draws an international audience, as many consumer-friendly sites do, the middle of the night for you could be the middle of the day for one of your customers.

Every minute your site is down costs you money in some way, so the longer it’s down the more money it costs you. One hour of downtime is drastically different than eight hours or three days.

If your business lost a major customer wouldn’t you want to know about it immediately? You would want all the information as to how and why that happened and not want to wait to get the information. It’s the same thing with your website. It’s not just how much you know, but also how soon you can find out.

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